in managing the facebook page, we know there is one
feature of facebook to organize and view the number as well as the
facebook fan page graphics, the features is Facebook Insights. Now
facebook page insights appear in a new look that is very different from
the previous ones. Now they ‘ve added a feature that not only show the
picture, but all the comparisons in the form of figures and graphs.
Some
of the new features that emerge as we can know when or on what day and
at any hour of our fans mostly do online activities with a number of
fans listed in the chart. Then there’s the Best Post Types, in this
feature, we can know what post the most preferred by many fans, whether
it’s status or photo with the ratio of the number of fans reach, clicks
and post likes, comments and shares over a period of 1 week.
Not only that, we also can know whether the sources like, comment or
share is already a fan or not because in the facebook insight, can be
seen clearly in total likes and comes from sources like fans or non –
fans. With this feature, admin can adjust the type and status of what
sounds most appealing to fans in order to get high engagement from fans.
Then came also the amount of growth organically fans, fans acquired
by the ad, unlike the page number in the can by the end of the net is
all it likes and not just a graphic image alone, but clearly stated the
number and percentage of likes. Then the Benchmark feature
where the admin can compare ad performance over time, so it can
evaluate the performance of fanspage. Not only compare the graphs the
number of visitors, but also can compare the amount of activity per
period.
With some new features on facebook this insight, the
admin will be very helpful in evaluating and selecting fans. Things
that were previously difficult to do because of facebook marketers must
perform tests and estimates only.
But while behind the more clear and detailed insight on the part,
there is one part on the facebook page insights that have not been
updated from the facebook team that file and export data. On export the
data itself is still not updated and still difficult to read because it
contains in-depth data are not yet available in the data provider of the
upper level which is provided in the web version.
sumber: jauhari.net
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